At a glance: Ali Golden is slow fashion for women, locally producing covetable everyday clothes in small batches.
Who’s behind the brand? Ali Golden has a background in graphic design and fine arts, but transitioned into fashion in 2011. Her background has probably shaped her fully hands-on approach to fashion: she creates her own prints, drafts all her own patterns, sews her samples and even makes all the bags in her line herself (though as her business grows she admits that some of this, especially the bag making, will have to be outsourced, albeit locally).
What does she do? Ali creates women’s fashion that is simple, comfortable, and wearable. Her earlier collections were more whispy and drapey but in her more recent collections she’s incorporated some more structured and tailored looks, a welcome addition to round out the line. Ali describes it as uniform wear – “anonymous with an edge”
Editors’ favorites from the line? While the clothing in her line can vary quite a bit from season to season, at the time of this writing we love the sleeveless silk shirt. The waxed canvas bags also look wonderful and those tend to carry over more from season to season.
What materials does she use? She favors silk, cotton, linen, wool, and waxed canvas.
Where is she based? Ali’s pieces are all locally produced in a small San Francisco factory, and her own workshop (where she makes the patterns and samples) and store are both located in Oakland.