At a glance: And So It Goes is a line of knotted net bags, traditional in concept but thoughtfully re-designed with a modern minimalist aesthetic.
Who’s behind the brand? Designers Georgia Tribuiani and Clarice Chin created a company based on (in their own words) “the principles of promoting local artisanship and pursuing environmentally sustainable practices”. Now that’s something we can all get behind.
What do they do? For now they make only one basic item, with variations on the theme: a redesign of the classic net bag. They do one thing, and they do it well; these bags are a minimalist aesthete’s design dream. Totally functional yet beautiful in their simplicity, they feel like a bit of old world utilitarianism made fresh and modern.
Where are they based? They are based in Los Angeles, where their bags are handcrafted knot by knot.
Bonus feel-good aspect? Sure, using these bags helps reduce plastic bag waste, but on top of that And So It Goes donates a portion of their proceeds to The Clean Ocean Project, which is dedicated to cleaning up the Great Pacific Garbage Patch.
Editors’ favorites from the line? While you can’t go wrong with the traditional natural rope, we like the ones with a pop of color, like the blue or the orange.
What materials do they use? Hand-knotted cotton cords and leather for the handles.
Where can I get the goods? These guys are catching on like wildfire! You can get the bags straight from the designers themselves on their website or at other online stockiest including Chay, Creatures of Comfort, Max and Moritz, Otherwild, and Spartan. For information on other stockists check here.