At a glance: Throne Watches is a small company that both refurbishes vintage watch faces, pairing them with rugged handmade leather straps, and also produces a small line of original watch designs.
Who’s behind the brand? Throne started innocently enough, with some vague leather tinkering and an old watch face, and from there it grew organically and exponentially into a full-fledged company made up of its six founders: Travis Alexander, Greg Mills, Zack Sears, Alexander Dubey, Joe Casale, and Laurence Rose. Now they’re at a point where they’re designing their own watches and working on a much larger scale, but they still make their straps and assemble their vintage watches by hand in their Brooklyn studio.
What do they do? Throne creates custom-made leather straps and affixes them to salvaged watch faces. They source their watches everywhere from pawn shops and thrift stores to jewelers and online auctions, selecting both elegant vintage faces and sillier ones with sports team logos or Mickey Mouse on them, and then have them fixed up with the help of a local watch repair shop in the East Village. Each watch is paired with a handmade leather strap and embellished with contrast stitching, all assembled by hand by the Throne team. The result is one of a kind pieces that feel modern and relevant, minimalist and rugged, with a sense of humor. Recently they’ve branched out and expanded to create their own line of watches as well. The design is based on all the vintage watches they’ve grown to love as they refurbished them, but feels very sleek and modern at the same time, and a little more upscale than the line of reworked watches.
What materials do they use? Their new watches are made with Swiss quartz movement and sapphire crystal enclosures, and their refurbished ones are all made with reclaimed watch faces (fully functional, of course) sourced in the US. Their hand-made straps are fabricated from Horween leather, made in a century-old tannery in Chicago.
Where are they based? They make and assemble all their watch straps in their studio in Williamsburg in Brooklyn, NY, with leather sourced from Horween in Chicago Illinois. Their new line of watches are produced by a small watchmaking company Smith & Bradley in Sydney, Illinois.
Editors’ favorites from the line? We were originally attracted to their line of refurbished vintage watches, especially the ones that feel more old-school and elegant, as the rugged leather straps make for a great contrast, but the new watches they’ve designed are so beautiful and simple that we’d go for one of those in a heartbeat as well.
Where can I get the goods? The best place is on their website. The selection of available watches is updated every Tuesday, and since each vintage piece is unique and one of a kind and they do tend to sell out quickly, you should definitely move quickly if you see one you love. Their newer line of Throne watches of course is more steadily available, and also can be found on their website. They’re also carried by a handful of brick and mortar stores in the U.S. which you can see here as well as by some other online stores including Flint and Tinder, Huckberry, Soul Custom, and LON Little Shop.